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Hello, I'm
Christie

Data-Driven | Marketing Leader

About

Professional Profile

Vice President of Marketing by day, builder and brand-scaler by design. With over 25 years of experience leading high-velocity growth across real estate and publishing, I bring an entrepreneurial mindset to everything I create—from driving enterprise-level revenue to developing custom websites and digital applications. Off the clock, my world is rooted in living intentionally. Whether I'm tending to my garden, exploring regional culinary scenes, hiking outdoor trails, traveling the globe, or spending time as a dedicated animal lover, I apply the same passion for growth that defines my career. Guided by a personal commitment to wellness and community impact, I’ve also spearheaded large-scale fundraising events for Duke Hospice. Welcome to my portfolio—a look at how data, creativity, and human-first leadership come together.


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Skills & Expertise

Strategic Marketing & Operational Leadership

Data-driven marketing strategist and operational leader with expertise in brand development, full-funnel digital marketing (SEO/SEM), and end-to-end project management. Proven track record in optimizing budgets, steering cross-functional growth, and driving measurable ROI across diverse sectors, including real estate and publishing.

I. Strategic Foundation & Brand Development

  • Marketing Strategy: The blueprint for growth. It involves aligning business objectives with market opportunities through a mix of product positioning, pricing, and distribution. A successful strategy focuses on "The Value of Velocity"—accelerating the timeline from initial lead to final conversion.
  • Brand Development: More than just aesthetics, this is about "Redemption and Identity." It involves defining a brand’s soul, voice, and reputation. In high-stakes environments, this includes crisis management and turning around negative public perceptions (e.g., transforming an "F" rated BBB profile into a "B").
  • Market Research: The process of gathering data on consumer behavior, economic trends, and competitor landscapes. It is the diagnostic tool used to identify gaps in a portfolio or the potential for new product launches.

    • II. Digital Ecosystem & Analytics

  • Google Analytics & SEO: The backbone of digital visibility. SEO (Search Engine Optimization) ensures organic reach through keyword authority and technical site health, while Analytics provides the hard data to measure user behavior and conversion paths.
  • Social Media: A tool for community building and remarketing. It involves managing a vast network of social profiles (e.g., 200+ accounts) to maintain local relevance while adhering to a national brand voice.
  • Digital Marketing & Advertising: This includes high-precision tactics like geofencing, SEM (Search Engine Marketing), and automated remarketing funnels. The goal is to maximize lead volume while driving down the Cost Per Lead (CPL).

    • III. Operational Excellence & Project Management

  • Project Management: The discipline of taking a vision from concept to completion. It requires organizing cross-functional teams, setting SOPs (Standard Operating Procedures), and managing timelines for complex builds like proprietary websites or software development.
  • Budgeting: The strategic allocation of capital. It involves balancing "High-End" wellness or investment goals against strict marketing spend, ensuring that every dollar contributes to a measurable increase in ROI or asset stabilization.
  • Event Planning: Strategic "Experience Design," ranging from intimate pasta-making dinners to national leadership conferences and grand-opening "lease-up" events.

    • IV. Sales, Growth & Relationship Management

  • Sales & Business Development: The engine of revenue. In Real Estate and Publishing, this means identifying new partnerships, targeting NGOs or government agencies, and creating systems that enable "opening weekend" records.
  • Customer Service: The front line of reputation. It is the practice of turning every interaction into a brand-building moment, whether through direct communication or managing digital reviews.
  • Communication: The ability to translate complex data into actionable narratives. This applies internally to stakeholders and externally to a diverse client base.

    • V. Leadership & Sector Expertise

  • Leadership: Defined by "Human Capital Development." It is the act of mentoring teams, creating national training programs, and fostering an environment where individuals can grow into their unique gifts.
  • Real Estate Marketing: A specialized focus on the lifecycle of a property—from construction and "lease-up" to long-term stabilization and portfolio management.
  • Publishing: The management of intellectual property, involving the worldwide sales, marketing, and distribution of high-authority titles and textbooks.

    • Experience

    25+ Years Experience

    With over 25 years of cross-functional leadership, I have navigated the complexities of both real estate and publishing industries, consistently driving revenue and scaling operations from the ground up. Demonstrating a vesatile ability to master niche markets, I bridge the gap between high-level business development and operational execution, specializing in the creation of national training programs and the implementation of proprietary marketing systems that ensure long-term, sustainable growth.

    Second Avenue

    Vice President of Marketing

    2022 - Today
    Manage 5,500 single-family rental (SFR) homes during a period of continuous 2X year-over-year growth. Established the company’s SOPs and BI reporting systems, which drove a 60% increase in lead generation while drastically reducing costs to $2 per lead and $210 per lease. Additionally, I spearheaded a reputation management turnaround, elevating the BBB rating from "F" to "B" and increasing the Google rating from 3.5 to 4.4 stars.
    Wood Partners

    Director of Marketing - South

    2018 - 2022
    As a 2021 Star Performer Award recipient, I led brand creation and marketing strategy for a massive Southeastern luxury multifamily portfolio, managing over 65 assets across various stages of development and stabilization. I specialize in high-velocity lease-ups, having set company records such as achieving 48 leases in a single weekend and stabilizing multiple properties in under eight months. By overseeing the full lifecycle of project management—from website design and digital campaigns to stakeholder reporting, budget recalibration to disposition—I consistently drive superior performance and asset value.
    Drucker + Falk

    Director of Business Development and Marketing

    2011 - 2008
    Oversee sales and marketing for 100 apartment communities across the Southeast, driving growth through SEO, SEM, and brand development for acquisitions and new projects. As a key strategist and brand taskforce member, I manage the full digital lifecycle—from website development and reputation management for over 200 accounts to the implementation of CRM databases and high-impact geofencing campaigns. I specialize in optimizing underperforming assets by developing data-driven marketing plans and mentoring teams to exceed key performance metrics.
    My Restaurant Guru

    Chief Executive Officer & Chief Guru

    2008 - 2011
    Launched the first social directory for foodies, scaling to 5,000 users and 20 restaurant clients within the first year. Increased engagement through gamification and strategic partnerships with brands like Hard Rock Café and local media (G105, TriangleBLVD, U the Magazine). Leveraged grassroots marketing and a background as a featured writer to build rapid brand awareness and a loyal community.
    Account Executive

    New Homes & Ideas Magazine

    2005 - 2008
    Scaled a personal advertising portfolio from $20,000 to a $650,000, directly contributing to the doubling of company revenue and profits over three years. By blending strategic ad design with editorial content, I secured top industry honors, including MAME and NCHBA awards, for our publication.

    Projects

    Featured Multifamily Development Portfolio

    I have spearheaded the entire spectrum of multifamily product types—ranging from affordable and workforce housing to Class A luxury high-rises and historic industrial conversions. By shaping project vision up to two years before breaking ground, I navigate unique development challenges, transforming communities into vibrant hubs.

    Contact

    Let's Keep In Touch

    I’m always open to new connections. I believe the best results come from collaborative thinking and disruptive ideas, so feel free to reach out via the form below or through my social channels. I look forward to hearing from you and discovering how we can work together to achieve impactful results.

    Christie Vasquez
    Tampa, Florida
    Email
    hellochristiev@gmail.com

    I'm also on Social Networks

    For a comprehensive look at my career trajectory, professional endorsements, and current industry contributions, I invite you to connect with me on LinkedIn.

    Drop Me a Line

    Christie Vasquez

    awesome.
    invincible.
    unbeatable.
    indestructible.